According to Brad Freeman (@StockMarketNerd), a 10% profit from a well-known, lower beta stock such as Microsoft (MSFT) is more attractive for traders than an equivalent gain from an obscure, higher-risk stock, due to improved risk-adjusted returns and reduced volatility (source: Brad Freeman on Twitter, June 21, 2025). For crypto traders, this highlights the importance of balancing risk with liquidity and market visibility, as similar principles apply when choosing between established cryptocurrencies like BTC or ETH and lesser-known altcoins.